Privacy policy

1) Introduction and Contact Details of the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Anika Spegel, BRÜÜG, Lindenstr. 49, 23942 Gross Schwansee, Germany, Tel.: +49 155 651 67 675, Email: hello@bruug.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When You Visit Our Website

2.1 When you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website you visited
Date and time of access
Amount of data sent in bytes
Source/referrer from which you accessed the page
Browser used
Operating system used
IP address used (possibly in anonymized form)

This processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

2.2 This website uses SSL/TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock icon in your browser's address bar.

3) Hosting & Content Delivery Network

Shopify

We use the following provider's system to host our website and display its content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage period in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of the contract, in accordance with Article 6(1)(a) GDPR if consent has been given, or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective website experience.

You can configure your browser to notify you when cookies are set and decide individually whether to accept them, or you can block cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

5.1 WhatsApp Business

You can contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use the "Business version" of WhatsApp for this purpose.

If you contact us via WhatsApp regarding a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use with WhatsApp, as well as your first and last name (if provided), in accordance with Article 6(1)(b) GDPR, to process and respond to your inquiry. Based on the same legal basis, we may ask you via WhatsApp to provide further information (order number, customer number, address, or email address) to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g., about our range of services, availability, or our website), we will store and use the mobile phone number you use with WhatsApp, as well as your first and last name (if provided), in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in providing the requested information efficiently and promptly.

Your data will always be used only to respond to your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of its parent company, Meta Platforms Inc., in the USA. We use a mobile device to operate our WhatsApp Business account, and its address book contains only the WhatsApp contact data of users who have actually contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts, in accordance with Article 6 Paragraph 1 Letter a of the GDPR, by accepting the WhatsApp Terms of Service upon first using the app on their device. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts, in accordance with Article 6 Paragraph 1 Letter a of the GDPR, upon first using the app on their device. For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and privacy settings, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its disclosure to third parties.

The processing described above may involve data transfers to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

5.2 When you contact us (e.g., via contact form or email), personal data is processed – solely for the purpose of processing and responding to your inquiry and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) Data Processing When Opening a Customer Account

Pursuant to Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for account opening is indicated in the input fields of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address listed above. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, no statutory retention periods apply, and we have no legitimate interest in continuing to store the data.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

If you register for our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally. We use the double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used strictly for the specified purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller mentioned above. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.2 Shopify Email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 (1) lit. f GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, terminal device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

7.3 Product availability notification by e-mail

For items that are temporarily unavailable, you can sign up to receive e-mail notifications of availability. We will send you a one-time e-mail notification when the item you have selected becomes available. The only mandatory information required to send this notification is your e-mail address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service for product availability is used strictly for this purpose.

You can unsubscribe from availability notifications at any time by sending a message to the controller mentioned above. Once you have unsubscribed, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

7.4 Advertising by post
On the basis of our legitimate interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and, insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 (1) lit. f GDPR and use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1 Insofar as necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers

- Deutsche Post

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify you of the delivery.

Consent can be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to notify you of the delivery.

Consent can be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Express

We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

Consent can be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Express Austria

We use the following provider as our transport service provider: DHL Express (Austria) GmbH, Am Europlatz 2 (Objekt G), 1120 Vienna

Consent can be revoked at any time with future effect by contacting the controller or provider specified above.

8.3 Use of payment service providers (payment services)

- Apple Pay

If you choose the ‘Apple Pay’ payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the ‘Apple Pay’ function on your iOS, watchOS or macOS device by debiting a payment card stored with ‘Apple Pay’. Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorise a payment, you must enter a code that you have previously set and verify your identity using the Face ID or Touch ID feature on your device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the payment to be made. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed during the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple stores anonymised transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymisation completely excludes any personal reference. Apple uses the anonymised data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, your Mac and the authorisation device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to ‘Wallet & Apple Pay’ and disable ‘Allow payments on Mac’.

For more information about Apple Pay privacy, visit the following website: https://support.apple.com/de-de/HT203027

- Google Pay

If you choose the ‘Google Pay’ payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’), payment processing is carried out via the ‘Google Pay’ application on your mobile device running at least Android 4.4 (‘KitKat’) and equipped with NFC functionality by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay in excess of €25, you must first unlock your mobile device using the verification method you have set up (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment transaction. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed during the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimisation and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The terms of use for Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from this provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to this provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider makes an advance payment (e.g. purchase on account or in instalments or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping basket, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Art. 6 (1) lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

- PayPal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method where we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping basket, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit rating result, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, but not exclusively, is included in the calculation of the score values.

- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

9) Web Analytics Services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows us to analyze your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website. These cookies are small text files that are stored on your device and collect certain information. This information includes your IP address, which Google truncates by removing the last few digits to prevent it from being directly linked to you.

The information is transmitted to and processed by Google on its servers. This may also involve transfers to Google LLC, which is located in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected through the use of Google Analytics 4.0 will be stored for two months and then deleted.

All processing described above, in particular the setting of cookies on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.

Without your consent, Google Analytics 4.0 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and https://policies.google.com/technologies/partner-sites

Demographics
Google Analytics 4 uses the special feature "demographics" to generate statistics that provide information about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized ads" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de

Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature may be used on this website. If you have consented to the use of Google Analytics 4.0 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

9.2 1&1 IONOS WebAnalytics

This website uses the web analytics service provided by: 1&1 IONOS Internet SE, Elgendorfer Str. 57, 56410 Montabaur, Germany

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of user behavior on our website and to create pseudonymized user profiles. Among other things, this allows for the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally precludes any direct identification of individuals. Your personal data will not be combined with other personally identifiable information collected through other means.

All processing described above, in particular the reading or storage of information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

10) Retargeting/Remarketing and Conversion Tracking

Meta Pixel with Advanced Matching

Within our online services, we use the "Meta Pixel" service from the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on an ad we place on Facebook or Instagram, the "Meta Pixel" adds a parameter to the URL of our linked page. This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself. This cookie also collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes like purchases, account logins, or registrations (advanced matching). The cookie is then read, enabling the transmission of the data, including the specific customer data, to Meta.

Meta Pixel adds a parameter to the URL of our linked page. We use "Meta Pixel" with advanced matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they match users' interests or exhibit certain characteristics (e.g., interests in specific topics or products, determined based on websites visited) that we transmit to Meta (so-called "Custom Audiences").

In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard version of "Meta Pixel," the advanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, enabling it to be associated with the respective user profile and allowing Meta to use the data for its own advertising purposes in accordance with Meta's data policy (https://www.facebook.com/about/privacy/). The data allows Meta and its partners to display ads on and off Facebook.

All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.

11) Website Functionalities

11.1 - Best Currency Converter

This website uses the "Best Currency Converter" service provided by Grizzly Apps SRL, Str. Muresului Nr. 7 Bloc E23, Scara B, Apartament 15, Brasov, Romania ("Best Currency Converter"). Based on our legitimate interest in displaying prices in your local currency, Best Currency Converter collects and analyzes your IP address in accordance with Art. 6 para. 1 lit. f GDPR to adapt price displays on the website to your location. The IP address is not permanently stored. Furthermore, after the initial currency adjustment, Best Currency Converter places a functional cookie in the browser of your device to save the currency setting for the duration of a session. This cookie is automatically deleted after the session ends.

Best Currency Converter is not permanently stored. 11.2 Google Web Fonts

This website uses web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data during the connection to the font provider only takes place if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.3 Google Translate

This website uses the "Google Translate" translation service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. To automatically display the translation according to your chosen language, your browser connects to Google's servers. Google uses so-called "cookies" for this purpose; these are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your truncated IP address) is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies to read information on your device, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.4 Weglot

This website uses the translation service of the following provider via an API integration: Weglot SAS, 7 cité Paradis, 75010 Paris, France

To automatically display the translation according to your chosen language, your browser connects to the provider's servers. The provider uses so-called "cookies," which are text files placed on your computer to help analyze how users use the website. The information generated by the cookie about your use of this website (including your truncated IP address) is generally transmitted to and stored on the provider's server.

All processing described above, in particular the setting of cookies to read information on your device, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

11.5 Google Customer Reviews (formerly Google Certified Shops)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your review will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. Using Google Customer Reviews may involve the transfer of personal data to Google LLC servers in the USA.

You can withdraw your consent at any time by contacting the data controller or Google.

For data transfers to the USA, the provider has committed to the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12) Tools and Other Information

12.1 - Lexware Office

For our accounting, we use the cloud-based accounting software service of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.

The provider processes incoming and outgoing invoices, as well as, where applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and generate the financial accounting records in a semi-automated process.

If personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6 Para. 1 lit. f GDPR.

12.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users upon visiting the website as an interactive interface, allowing them to grant consent for specific cookies and/or cookie-based applications by ticking boxes. Using this tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the boxes. This ensures that such cookies are only placed on the user's device if consent has been given.

The tool uses technically necessary cookies to save your cookie preferences. No personal user data is processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management and thus in the legally compliant design of our website.

The tool uses technically necessary cookies to save your cookie preferences. A further legal basis for processing is Article 6(1)(c) GDPR. As the data controller, we are legally obligated to make the use of cookies that are not technically necessary contingent upon the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Data Subject Rights

13.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) with regard to the processing of your personal data by the controller. The respective legal bases for exercising these rights are listed below:

Right of access pursuant to Article 15 GDPR;

Right to rectification pursuant to Article 16 GDPR;

Right to erasure pursuant to Article 17 GDPR;

Right to restriction of processing pursuant to Article 18 GDPR;

Right to be informed pursuant to Article 19 GDPR;

Right to data portability pursuant to Article 20 GDPR;

Right to withdraw consent pursuant to Article 7(3) GDPR;

Right to lodge a complaint pursuant to Article 77 GDPR.

13.2 Right to Object

If we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. Further processing will only be permitted if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

14) Dauer der Speicherung personenbezogener Daten

Die Dauer der Speicherung von personenbezogenen Daten bemisst sich anhand der jeweiligen Rechtsgrundlage, am Verarbeitungszweck und – sofern einschlägig – zusätzlich anhand der jeweiligen gesetzlichen Aufbewahrungsfrist (z.B. handels- und steuerrechtliche Aufbewahrungsfristen).

Bei der Verarbeitung von personenbezogenen Daten auf Grundlage einer ausdrücklichen Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO werden die betroffenen Daten so lange gespeichert, bis Sie Ihre Einwilligung widerrufen.

Existieren gesetzliche Aufbewahrungsfristen für Daten, die im Rahmen rechtsgeschäftlicher bzw. rechtsgeschäftsähnlicher Verpflichtungen auf der Grundlage von Art. 6 Abs. 1 lit. b DSGVO verarbeitet werden, werden diese Daten nach Ablauf der Aufbewahrungsfristen routinemäßig gelöscht, sofern sie nicht mehr zur Vertragserfüllung oder Vertragsanbahnung erforderlich sind und/oder unsererseits kein berechtigtes Interesse an der Weiterspeicherung fortbesteht.

Bei der Verarbeitung von personenbezogenen Daten auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO werden diese Daten so lange gespeichert, bis Sie Ihr Widerspruchsrecht nach Art. 21 Abs. 1 DSGVO ausüben, es sei denn, wir können zwingende schutzwürdige Gründe für die Verarbeitung nachweisen, die Ihre Interessen, Rechte und Freiheiten überwiegen, oder die Verarbeitung dient der Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen.

Bei der Verarbeitung von personenbezogenen Daten zum Zwecke der Direktwerbung auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO werden diese Daten so lange gespeichert, bis Sie Ihr Widerspruchsrecht nach Art. 21 Abs. 2 DSGVO ausüben.

Sofern sich aus den sonstigen Informationen dieser Erklärung über spezifische Verarbeitungssituationen nichts anderes ergibt, werden gespeicherte personenbezogene Daten im Übrigen dann gelöscht, wenn sie für die Zwecke, für die sie erhoben oder auf sonstige Weise verarbeitet wurden, nicht mehr notwendig sind.

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